In this session we were visited by Brendan Nelson, who taught us the importance of digital strategy. To have a strategy means to have a plan of action on what to do in order for things to run smoothly and in this case, digitally. Using Brendan's advice we were able to come up with ways to promote and market our film by having a digital strategy.
Audience - Who will watch? Who to engage? Where?
Hooks - Theme? Cast, location, genre? Source material?
Assests - Trailers
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